We are launching in Exeter, we want to show off the building and its impact in the town centre, and have some fun too, what can you do?
Lots.. No such thing as "another" store launch only "another" filmmaker.. We decided to make the most of the tools we had already on site, particularly the cherry picker and the fact that there was to be a big gig going outside all evening..
We took time to get around the historic town centre in Exeter and place images of that into the mix as well as a real focus on this ancient building, totally transformed by the graffiti artist Vhils with his stunning mural.
Heading to the States in Jan.
Company: Urban Outfitters
Shot: Will Garthwaite
Directed: Will Garthwaite
Edited: Will Garthwaite